With a contract to provide electric cars to Hertz, Coda looks to be solidifying its footing as a player in the electric car business. The company plans to kick off retail sales of its new electric car in California in 2011 and will roll out sales to the rest of the country soon after. The California-based company does final assembly in the Golden State using sub-assemblies imported from China. The company’s challenge will be to interest U.S. customers in buying its unremarkably generic compact sedan for $37,400 when they can now just as easily buy one from a mainstream automaker.
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